It is called the NABC method and it was developed at the Stanford Research Institute. I learned it at Uppsala Innovation Centre, which is one of the leading business incubators in the world. I want to go through the cornerstones of it, but let’s look at an example. This is a pitch for selling social media marketing to companies:

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Using the model can help you to bring clarity and to organize your ideas. 2012-07-13 presentation as a full-fledged concept. One can supplement NABC with other methods, if required. Using NABC to introduce one‟s idea is called „to pitch.‟ To pitch means to try and sell, so to speak, an idea in a precise and concise way. It is important to have thorough knowledge of the value proposition. NABC method List the Needs, Approach, Benefits, and Competition to quickly define, create, Helps to structure your process from idea to pitch. NOTE!

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An NABC comprises the four fundamentals that define a project's value proposition: Need: What are our customers’ and users’ needs? A need should relate to an important and specific client or market opportunity, with market size and end customers clearly stated. One classic example SRI provides, from real life, goes like this: “I understand that you are hungry (the Need). Let’s go to the SRI Cafe (the Approach). It is close, the food is good and it is quiet there so we can continue working (the Benefits). The alternative is McDonald’s, which is noisy at lunchtime (the Competition or alternative).” Definition of alternatives in our example.

examples.

THIS DOCUMENT IS AN EXAMPLE PITCH DECK FOR. INSPIRATION. THE STANFORD NABC MODEL CAN HELP YOU WRITE THIS SLIDE. CHECK OUT.

With both methods you should have presented your idea to one or more people in about 30 to 60 seconds, ideally you should have "sold" it. presentation as a full-fledged concept.

3. S © 2006 SRI International Example A first draft of an NABC for hands free car phone service • Need – Cell phone use in America is increasing – People like to use cell phones in while driving – Government is regulating use because it is worried about the danger of distracted drivers talking on cell phones in their cars – There is an emerging need for a safe way to communicate while driving • Approach – Leverage SRI’s world-class voice recognition technology to provide a

It is OK to use words like: original, pioneering, certified, leading and dominant.

Öppning: Fånga uppmärksamhet, cirkelkomposition till slutet. Behov: Beskriv behovet, finns det behov av  why does it matter what is it why choose who cares uniqe who pays budget, business plan need revenue streams nabc conceptual idea bmc market overview  Beyond the five-user assumption: Benefits of increased sample sizes in och Del 2 - NABC-modellen (Youtube); The Art of the Elevator Pitch: Chris Westfall  Pitch.
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• Limited amount of time The Elevator Pitch – three parts. Hook. Close. Core LU Innovation. Example of NABC – Video On Demand  McNamara (1995) used an illustrative example of a single incubator to demonstrate ideas is the well-known NABC model in which N stands for Need, A for Day is an event for investors and companies where the companies pitch for inve These public support organizations include for example university firms can sign up a launching customer and use pitch training sessions, master classes.

In other words This is my NABC Sales Pitch video for UHAK 1032 Section 19. My name is Libert Theo Syachrani, a civil engineer major from UTM. This is my NABC Sales Pitch video for UHAK 1032 Section 19. One can supplement NABC with other methods, if required.
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Pitchmall NABC-modellen Beskriv kundens och marknadens viktiga, verifierade behov. Vad är problemet? Beskriv den kvantifierade nyttan i relation till kundens kostnad. Värde = Nytta/Kostnad. Vilka är konkurrenterna eller andra alternativ som kan tillfredsställa behovet? Förklara ditt unika tillvägagångssätt för att tillfredsställa det behovet.

While this is your time to shine, it's not your time to brag. The focus should be reciting a lot of facts about yourself, but rather on what you can do for the person standing before you.

One classic example SRI provides, from real life, goes like this: “I understand that you are hungry (the Need). Let’s go to the SRI Cafe (the Approach). It is close, the food is good and it is quiet there so we can continue working (the Benefits). The alternative is McDonald’s, which is noisy at lunchtime (the Competition or alternative).”

SK . WHAT DID I JUST DO? Elevator Pitch. Hook examples (attention grabbers) Extend & advance your NABC Value Proposition. We have provided an empty Pitch Deck – template and one example from a real company. (Founded by JA Alumni) as an examples of the Pitch Deck.

Följ upp pitchen med mail eller genom att boka möten. Bonus-tips: Ta varje chans! After a series of iterations, an evolving NABC provides the basis for a concise business summary, an "elevator pitch," which can be delivered to prospective clients, even at chance meetings. An NABC is also a tool our clients can use to sell our solutions within their organizations. They must answer these questions, too, and we should help them. The NABC Pitch is a short and concise presentation of a new idea that is very similar to the Elevator Pitch. With both methods you should have presented your idea to one or more people in about 30 to 60 seconds, ideally you should have "sold" it.